Executives who regularly promote themselves on social media may have a leg up when it comes to landing high-paying job offers that help to advance their careers.
Is it better for the environment if you buy a brand-new cotton T-shirt or a recycled one?
With multiple social media platforms and millions of people flocking online every day, it's no surprise so many people want to become digital content creators—or even better: influencers.
Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.
With many people stuck at home during the early stages of the pandemic, backdrops of orange ash-filled skies, flash flood events, and record setting heat waves made climate denial more difficult. Last year, the sixth IPCC ...
Conspiracy theories have been around for centuries, from witch trials and antisemitic campaigns to beliefs that Freemasons were trying to topple European monarchies. In the mid-20th century, historian Richard Hofstadter described ...
A team of researchers from Nanyang Technological University, Singapore (NTU Singapore) studying how the acoustic and visual composition of advertisements impact perceptions, has found that consumers associate a higher frequency ...
A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich ...
From McDonalds to Marriott, 7-Eleven to Ace Hardware, we're surrounded by franchises. They are the dominant retail model in the U.S., and underpinning their success are franchisors who grow a network of franchisees who use ...
An international team of researchers finds that the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft ...
