Researchers from Boston College and University of British Columbia published a new paper in the Journal of Marketing that examines when and why negative reviews can be beneficial to companies.
Social media sites want it.
Heterosexual dating conventions have long held that men make the first move: first to flirt, first to ask out on a date, first to propose.
The story of a group of Québec influencers enjoying the "party of the year" on board a Sunwing flight in complete defiance of health restrictions made headlines at the beginning of January, not just in Québec and in Canada, ...
As vaccination rates continue to rise and government border policies change, the need for hotel quarantine is fading.
Researchers from Neoma Business School, Concordia University, and University of Wisconsin-Madison published a new paper in the Journal of Marketing that examines how the GMO labeling that policymakers implement affects ...
Marketing researchers have identified the combination of characteristics that make people "like" images on the social media platform Instagram. For example, the visual complexity of images has a significant effect on whether ...
When the COVID-19 pandemic disrupted global production and distribution, it shone a spotlight on the fault lines running through some of the world's supply chains, which—according to a group of Stanford human rights researchers—have ...
Madison, Erasmus University Rotterdam, and University of Maryland introduce the special issue on "New Technologies in Marketing" in the Journal of Marketing and provide several frameworks for thinking about how new technologies ...
One of the environmental legacies of COVID-19 may well be vast amounts of plastic pollution. Since the beginning of the pandemic, scientists have warned of the long-term threat of littering face masks and other PPE into the ...
