New study calls for a 'pedagogy of joy' in higher education

In a new paper published in the British Journal of Sociology of Education, University of Sheffield researchers argue that the modern university experience is increasingly defined by stifling targets and material pressures.

GenAI could push consumer research toward generic, biased results

Generative artificial intelligence (GenAI) is opening the door for more researchers to conduct consumer studies than ever before. But that same accessibility may push the field toward increasingly generic results—and ultimately ...

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