Celebrity endorsements not always a good bet, study shows

(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...

A 3,400-year-old city emerges from the Tigris River

A team of German and Kurdish archaeologists have uncovered a 3,400-year-old Mittani Empire-era city once located on the Tigris River. The settlement emerged from the waters of the Mosul reservoir early this year as water ...

Mathematicians solve age-old spaghetti mystery

If you happen to have a box of spaghetti in your pantry, try this experiment: Pull out a single spaghetti stick and hold it at both ends. Now bend it until it breaks. How many fragments did you make? If the answer is three ...

New Pattern Found in Prime Numbers

(PhysOrg.com) -- Prime numbers have intrigued curious thinkers for centuries. On one hand, prime numbers seem to be randomly distributed among the natural numbers with no other law than that of chance. But on the other hand, ...

page 1 from 40