Celebrity endorsements not always a good bet, study shows

(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...

Mathematicians solve age-old spaghetti mystery

If you happen to have a box of spaghetti in your pantry, try this experiment: Pull out a single spaghetti stick and hold it at both ends. Now bend it until it breaks. How many fragments did you make? If the answer is three ...

New Pattern Found in Prime Numbers

(PhysOrg.com) -- Prime numbers have intrigued curious thinkers for centuries. On one hand, prime numbers seem to be randomly distributed among the natural numbers with no other law than that of chance. But on the other hand, ...

Coffee is number one source of antioxidants

Coffee provides more than just a morning jolt; that steaming cup of java is also the number one source of antioxidants in the U.S. diet, according to a new study by researchers at the University of Scranton (Pa.). Their study ...

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