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Why using a brand nickname in marketing is not a good idea

Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts.

Study questions link between cooperation and societal benefits

Until now, it was considered certain that people are more likely to cooperate if the benefits from cooperation are higher. A recently published, large-scale study involving researchers from Innsbruck has now called this finding ...

No time for a holiday? A 'workation' could be the answer

Imagine this: you're lounging on the beach, waves crashing in the background. A laptop sits on the table next to your iced coffee. In between meetings, you dip into the ocean or explore a hiking trail. This is the ideal vision ...

Singapore families show high resilience during pandemic

A recent study by the National University of Singapore Yong Loo Lin School of Medicine (NUS Medicine) analyzing the resilience of Singaporean families during the COVID-19 pandemic has uncovered significant findings that highlight ...

Brands' dark side: FOMO spurs obsession, compulsive buys

Ever scrolled through Instagram or TikTok and felt a sudden rush to buy something before it's gone? You're not alone. A new study published in the Journal of Business Research, investigates how a "fear of missing out" (FOMO) ...

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Economics & Business
Researchers propose a new paradigm for economic performance and sustainability
Economics & Business
How passion drives or derails team innovation
Economics & Business
Experienced and powerful boards are needed to harness the power of overconfident CEOs for innovations
Economics & Business
Combating promotion and tenure bias against Black and Hispanic faculty
Social Sciences
As Yelp turns 20, online reviews continue to confound and confuse shoppers
Economics & Business
Study: Job embeddedness impacts voluntary turnover in the midst of job insecurity
Economics & Business
There's a renewed push to scrap junior rates of pay for young adults. Do we need to rethink what's fair?
Economics & Business
Consumers' support for trade and immigration declines, small change on higher taxes for wealthy
Economics & Business
Economists recognized early on in the pandemic that working from home is here to stay
Social Sciences
Move over, heartfelt chats, it's the gift that counts
Economics & Business
Investigating 'purist' organizations motivations—can they survive in a world of compromise?
Economics & Business
To really be greener, businesses need to look to the boardroom
Economics & Business
Community sports need provincial 'assist' to thrive, says report
Economics & Business
Return-to-office mandates may not be the solution to downtown struggles that Canadian cities are banking on
Social Sciences
Loyalty influences support for indirect ties in moral dilemmas, study finds
Economics & Business
Study highlights managers' role in telework success
Economics & Business
Do customers perceive AI-written communications as less authentic?
Social Sciences
Networking doesn't have to be a chore. Here are three ways to make it more enjoyable and effective
Social Sciences
Seven years on, study reveals #MeToo's unexpected impact on consumer behavior
Social Sciences
Being 'mindful' about your bank account can bring more than peace of mind: A researcher explains the payoff

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Planetary Sciences
Jupiter's Great Red Spot shows unexpected size changes
Astronomy
Astronomers race to capture image of exoplanet near star
Planetary Sciences
Hubble and New Horizons offer dual perspectives on Uranus to inform exoplanet research
Paleontology & Fossils
Scientists recreate the head of this ancient 9-foot-long bug
Plants & Animals
Team uncovers the complex social life of rats, with potential implications for human psychiatry
Bio & Medicine
Making micelles more effective for dye and drug dispersion through well-defined core-shell structures
Polymers
Low-temperature synthesis technique uses upcycled textile waste to create green, safe waterproof coating
Cell & Microbiology
Detailed images of key protein complexes provide new insights into bacterial photosynthesis
Archaeology
Underwater caves yield clues that may help explain early expansion of Homo sapiens into Mediterranean islands
Astronomy
Black hole destroys star, goes after another
Nanomaterials
Novel etching technique enhances absorptivity of powders for metal 3D-printing
Biotechnology
Microplastic-free carrier system for pesticides shows potential for sustainable agriculture
Mathematics
In double breakthrough, mathematician helps solve two long-standing problems
Earth Sciences
Scientists uncover details of a catastrophic volcanic eruption and flood over 1,000 years ago
Earth Sciences
Arctic river erosion linked to permafrost thaw
Paleontology & Fossils
Earliest known fossil examples of predatory birds discovered: New species may have hunted like modern hawks and owls
Cell & Microbiology
Calcium-mediated effect plays key role in cell disposal, researchers discover
Archaeology
Microscopic study of milk teeth reveals mystery of Iberian culture newborns buried inside homes
Cell & Microbiology
Symbiotic bacterium affects reproduction of pest-controlling insect, study reveals
Plants & Animals
Scientists study elephant wrinkles to understand their purpose