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Why using a brand nickname in marketing is not a good idea

Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts.

Study questions link between cooperation and societal benefits

Until now, it was considered certain that people are more likely to cooperate if the benefits from cooperation are higher. A recently published, large-scale study involving researchers from Innsbruck has now called this finding ...

No time for a holiday? A 'workation' could be the answer

Imagine this: you're lounging on the beach, waves crashing in the background. A laptop sits on the table next to your iced coffee. In between meetings, you dip into the ocean or explore a hiking trail. This is the ideal vision ...

Singapore families show high resilience during pandemic

A recent study by the National University of Singapore Yong Loo Lin School of Medicine (NUS Medicine) analyzing the resilience of Singaporean families during the COVID-19 pandemic has uncovered significant findings that highlight ...

Brands' dark side: FOMO spurs obsession, compulsive buys

Ever scrolled through Instagram or TikTok and felt a sudden rush to buy something before it's gone? You're not alone. A new study published in the Journal of Business Research, investigates how a "fear of missing out" (FOMO) ...

How passion drives or derails team innovation

In companies, innovative ideas often come out of teams. That's why it's so important to have team members who are excited and focused on projects that lead to innovation. However, having team members who are too passionate—especially ...

More news

Social Sciences
As Yelp turns 20, online reviews continue to confound and confuse shoppers
Economics & Business
Combating promotion and tenure bias against Black and Hispanic faculty
Economics & Business
Economists recognized early on in the pandemic that working from home is here to stay
Social Sciences
Move over, heartfelt chats, it's the gift that counts
Economics & Business
Investigating 'purist' organizations motivations—can they survive in a world of compromise?
Economics & Business
To really be greener, businesses need to look to the boardroom
Economics & Business
Community sports need provincial 'assist' to thrive, says report
Economics & Business
Return-to-office mandates may not be the solution to downtown struggles that Canadian cities are banking on
Social Sciences
Loyalty influences support for indirect ties in moral dilemmas, study finds
Economics & Business
Study highlights managers' role in telework success
Economics & Business
Do customers perceive AI-written communications as less authentic?
Social Sciences
Networking doesn't have to be a chore. Here are three ways to make it more enjoyable and effective
Social Sciences
Seven years on, study reveals #MeToo's unexpected impact on consumer behavior
Social Sciences
Being 'mindful' about your bank account can bring more than peace of mind: A researcher explains the payoff
Economics & Business
Gen Z supports sustainability—and fuels ultra-fast fashion: How does that work?
Economics & Business
Women more likely to choose wine with feminine labels, study finds
Social Sciences
Why being like your boss still matters—especially if you share political views
Social Sciences
Public discourse promotes socially responsible market behavior, finds study
Economics & Business
Farmer sentiment reaches lowest levels since 2016 as income expectations weaken
Economics & Business
Who's energy poor in the EU? It's more complex than it seems

Other news

Astronomy
Team discovers three new magnetic and helium-enriched hot subdwarf stars
Other
Nobel Prize in chemistry awarded for work on proteins
Cell & Microbiology
Microbial marvels: Study finds 'untapped biodiversity' in the bathroom, on your toothbrush and showerhead
Plants & Animals
Researchers discover how plants produce a novel anti-stress molecule
Archaeology
With advanced scanning technique, confiscated Iron Age Iranian swords proven to be pastiches
General Physics
Physics team uncovers a quantum Mpemba effect with a host of 'cool' implications
Astrobiology
Ryugu sample analyses show asteroids may have delivered compounds needed to start life on Earth
Astronomy
Anti-glitches detected in gamma-ray pulsar PSR J1522-5735
Plants & Animals
Stressed bees make pessimistic choices and may experience emotion-like states, new research suggests
Planetary Sciences
Webb allows researchers to use new method of finding atmospheres in distant planets
Plants & Animals
Male locusts serve as parasols for females during egg laying in the hot sun
Environment
The transition to a circular bioeconomy requires getting prices right, study says
Archaeology
Experimental archaeology sheds light on skill and technique in Bronze Age spear combat
Other
How a witch-hunting manual and social networks helped ignite Europe's witch craze
Earth Sciences
Researchers link El Niño to accelerated ice loss in tropics
Cell & Microbiology
Cryo-electron microscopy provides new insights into the cell's repair system
Evolution
New seed fossil sheds light on wind dispersal in plants
Biochemistry
Scientists discover novel series of SARS-CoV-2 Mpro inhibitors for potential new COVID-19 treatments
Plants & Animals
Study suggests elephants remember zookeepers after many years
Earth Sciences
New global database of dams and reservoirs could transform water management

It's not a cost of living crisis. It's a poverty pandemic

There is a poverty crisis in the UK. But when outlining his 110 growth measures aimed at getting "the British economy working" during his autumn statement, the chancellor's measures to tackle the cost of living crisis were ...

What is the 'sunk cost fallacy'? Is it ever a good thing?

Have you ever encountered a subpar hotel breakfast while on holiday? You don't really like the food choices on offer, but since you already paid for the meal as part of your booking, you force yourself to eat something anyway ...

Here's why union support is so high right now

Over 65,000 teachers in Québec could remain on strike until Christmas if a deal isn't reached, their union said on Sunday. The warning comes amid widespread labor unrest in the province, including nearly 570,000 workers ...

The psychology of success in data science contest design

In today's data-driven world, holding data science competitions is a popular way to address real-world problems. Companies leverage these competitions to crowdsource solutions and strategically attract potential employees. ...