Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington.
UO geologist Greg Retallack has dirt on his hands—and at 3.7 billion years old, it might be some of the oldest dirt on Earth.
Researchers at the University of Oregon have identified a novel protein secreted by a common gut bacterium in zebrafish that reduces inflammation in the gut and delays death by septic shock.
By wings or maybe riding on debris, that's how a now-flightless and rare species of tiny birds likely got to Inaccessible Island, an aptly named small island of volcanic origin in the middle of the South Atlantic.
Last September's magnitude 8.2 Tehuantepec earthquake happened deep, rupturing both mantle and crust, on the landward side of major subduction zone in the Pacific Ocean off Mexico's far south coast.
Sept. 18, 2018—University of Oregon chemists have created a new class of fluorescent dyes that function in water and emit colors based solely on the diameter of circular nanotubes made of carbon and hydrogen.
UO researchers have found a way to account for how varying sediments underneath the world's glaciers control how fast glaciers slide.
Ahead of a full ban, fishing increased 130 percent in the Phoenix Islands Protected Area in the South Pacific, setting back projected efforts to let nature rebuild fish stocks by 18 months, researchers say.
July 26, 2018—University of Oregon scientists have identified brain cells vital to how zebrafish socialize. When the neurons are disabled, their orientation to one another breaks down in ways similar to socialization problems ...
With four years of data from 268 seismometers on the ocean floor and several hundred on land, researchers have found anomalies in the upper mantle below both ends of the Cascadia Subduction Zone. They may influence the location, ...