Insurance companies: Want to steal your competitors' customers?

Researchers from the United States published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which sheds light on just how much it may take for the companies ...

Gender pay gap shrinking for some female university presidents

While serious economic and societal issues continue to swirl around the gender pay gap, new research published in the INFORMS journal Organization Science shows one area where this inequality is starting to disappear—higher ...

Measuring impact of product placement

Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement ...

Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

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