How well does the emotional and instantaneous content in tweets perform relative to the more deliberate searches recorded in Google Trends in forecasting future TV ratings? In a massive big data analysis using data from Twitter, ...
Business
Aug 2, 2016
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9
What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. ...
Social Sciences
Apr 18, 2016
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7
What do irritable, squished riders on a crowded subway train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd, and that ...
Economics & Business
Feb 18, 2016
0
5
Increasing cigarette exercise taxes may have the unintended consequence of encouraging consumers to seek higher nicotine content and more dangerous cigarette products, according to a study published in Marketing Science, ...
Economics & Business
Oct 28, 2015
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18
Companies can increase profits by getting customers to buy through more than one channel, for example the bricks-and-mortar store and the Internet rather than the store alone. However, this strategy requires a well-honed ...
Economics & Business
Sep 25, 2015
0
7
A study of early-stage supermarket adoption in India finds that upper and lower middle class consumers are most likely to favor new, modern groceries while the "middle" middle class is more likely to patronize mom and pop ...
Economics & Business
Sep 21, 2015
0
4
A study on peer influence in ecommerce shows a 60% higher chance of buying an online service if it's purchased by friends, according to research that appears in the current issue of Management Science, a publication of the ...
Economics & Business
Aug 25, 2015
0
95
Counterfeit products have the power to stimulate innovation in the fashion industry and benefit consumers, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the ...
Economics & Business
Aug 19, 2015
0
39
A study on granting local sales people pricing discretion shows that profits improve by up to 11% when local sales forces are empowered to negotiate with customers. However a centralized system that uses optimization techniques ...
Economics & Business
Aug 13, 2015
0
9
Companies engaging with customers on Twitter beware: responding to complaints on social media has the side effect of triggering new complaints. That is one finding of a new study published in the Articles in Advance section ...
Economics & Business
Aug 6, 2015
0
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