Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor, ...
Economics & Business
May 1, 2017
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Firms sharing social responsibility for the social good with customers is generally seen as a win-win - more patronage from socially responsible customers and larger benefits to society. A forthcoming study in the INFORMS ...
Economics & Business
Apr 11, 2017
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Providing consumers the opportunity to feel altruistic by donating a portion of the purchase price to a charity is an effective way for businesses to drive sales, as is providing items and services at discounted prices. However, ...
Economics & Business
Mar 7, 2017
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According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.
Economics & Business
Feb 2, 2017
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With travelers spending more than $278 billion on accommodations in the U.S. last year, hotel chains that explore creative new ways to engage customers have the potential to significantly increase their profits. Standby upgrade ...
Economics & Business
Jan 18, 2017
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Struggling to get your creative juices flowing for a new idea or project? A study in an upcoming edition of the INFORMS journal Marketing Science sheds light on the secret sauce to developing creative ideas, and it all comes ...
Social Sciences
Jan 9, 2017
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E-commerce platforms, such as Uber and eBay, which link sellers and buyers, face the perennial dilemma of what is more lucrative, supporting the needs of the buyers or the sellers. The traditional belief has been that it ...
Economics & Business
Nov 30, 2016
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A forthcoming study in the INFORMS journal Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.
Economics & Business
Nov 7, 2016
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As search advertising gains share in advertising budgets, the decision on which keywords to bid on has gained in importance among marketers - both big and small. An often debated question is: Should marketers prioritize advertising ...
Economics & Business
Oct 11, 2016
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Given the ease of online search, consumers can explore and discover hundreds of available items in any category. Retailers and advertisers are keen to influence the search and final purchase through better product recommendations ...
Economics & Business
Sep 6, 2016
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