Researchers from Virginia Tech and Cornell University published a new paper in the Journal of Marketing that examines why people object to bodily markets and how those objections differ for liberals and conservatives.
Social Sciences
Nov 4, 2021
0
19
Researchers from the Norwegian School of Economics and University of Chicago published a new paper in the Journal of Marketing that examines credit card minimum payment requirements affect consumers' decisions about how ...
Economics & Business
Oct 28, 2021
0
11
Researchers from University of Oxford published a new paper in the Journal of Marketing that examines the use of chatbots in customer-service roles and finds that when customers are angry, humanlike chatbots can negatively ...
Economics & Business
Oct 20, 2021
0
11
Researchers from University of Edinburgh and University of Maryland published a new paper in the Journal of Marketing that examines the impact of firm-generated social media content on firm stock price in real time.
Economics & Business
Oct 14, 2021
0
14
Researchers from Indiana University, Georgia Institute of Technology, and Texas A&M University published a new Journal of Marketing article that examines the effect of corporate social responsibility (CSR) on consumers' ...
Economics & Business
Oct 7, 2021
0
4
Researchers from University of North Texas, University of Illinois at Urbana-Champaign, and University of British Columbia published a new paper in the Journal of Marketing that examines how engaging potential donors ...
Social Sciences
Sep 30, 2021
0
18
Researchers from the University of Cologne and University of Bremen published a new paper in the Journal of Marketing that examines how micro and macro conditions influence grocery shopping behaviors in different ways.
Economics & Business
Sep 23, 2021
0
3
Researchers from NEOMA Business School, Copenhagen Business School, Eindhoven University of Technology, and University of Georgia published a new paper in the Journal of Marketing that develops and tests a framework of ...
Social Sciences
Sep 16, 2021
0
70
Researchers from Hong Kong University of Science and Technology and University of Maryland at College Park published a new paper in the Journal of Marketing that examines product-markets from the perspective of consumers' ...
Economics & Business
Sep 9, 2021
0
4
Researchers from University of Melbourne, Vrije Universiteit, Babson College, and University of Surrey published a new paper in the Journal of Marketing that provides generalized communication principles, and examples of ...
Economics & Business
Sep 2, 2021
0
1
