Researchers from Emory University published a new paper in the Journal of Marketing that investigates whether geographical distance still matters when word of mouth is disseminated online.
Economics & Business
Aug 26, 2021
0
4
Researchers from University of Alabama and Indiana University published a new paper in the Journal of Marketing that examines why a market share-profit relationship exists and how this understanding can be used to explain ...
Economics & Business
Aug 20, 2021
0
192
Researchers from University of Connecticut, Indiana University, and National University of Singapore published a new paper in the Journal of Marketing that examines how affiliations among backers affect the success of ...
Economics & Business
Aug 17, 2021
0
3
Researchers from University of Melbourne and RMIT University published a new paper in the Journal of Marketing that identifies the key challenges experienced by sharing economy consumers and explains how consumers manage ...
Social Sciences
Aug 13, 2021
0
4
Researchers from Vienna University of Economics and Business and Cornell University published a new paper in the Journal of Marketing that examines how marketers can cater to consumers' need to feel grounded by offering ...
Economics & Business
Aug 10, 2021
0
3
Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of extant research on social ...
Social Sciences
Aug 6, 2021
0
100
Researchers from San Diego State University, University of North Carolina at Greensboro, and University of Georgia published a new paper in the Journal of Marketing that shows that customer dissatisfaction with M&As can ...
Economics & Business
Aug 5, 2021
0
2
Researchers from Columbia University, University of Southern California, and Sotheby's published a paper in the Journal of Marketing that introduces a new tool that measures the relevance of academic marketing articles ...
Economics & Business
Aug 4, 2021
0
68
Researchers from The Pennsylvania State University and the University of South Carolina published a new paper in the Journal of Marketing that examines a digital marketing campaign's impact on improving low consumer recall ...
Social Sciences
Aug 3, 2021
0
5
Researchers from George Mason University, University of Manitoba, Colorado State University, and Georgetown University published a new paper in the Journal of Marketing that examines an unintended customer consequence of ...
Economics & Business
Jul 23, 2021
0
4
