Researchers from University of Massachusetts Lowell, University of South Carolina, and Hong Kong Polytechnic University published a new paper in the Journal of Marketing that examines how pet-related experiences affect ...
Economics & Business
Feb 24, 2022
0
9
Researchers from Boston College and University of British Columbia published a new paper in the Journal of Marketing that examines when and why negative reviews can be beneficial to companies.
Economics & Business
Feb 17, 2022
0
2
Researchers from University of Kentucky, University of Technology Sydney, and University of Illinois-Chicago published a new paper in the Journal of Marketing that examines the customer response and satisfaction implications ...
Economics & Business
Feb 10, 2022
0
3
As the Great Resignation continues to unfold, employees are leaving their current jobs to pursue more promising opportunities. As a result, it has become increasingly important for firms to design more effective onboarding ...
Economics & Business
Feb 2, 2022
0
2
Researchers from Neoma Business School, Concordia University, and University of Wisconsin-Madison published a new paper in the Journal of Marketing that examines how the GMO labeling that policymakers implement affects ...
Social Sciences
Jan 20, 2022
1
3
Researchers from Technical University of Munich, University of Vienna, Erasmus University, WU Vienna University of Economics and Business, and Cornell University published a new paper in the Journal of Marketing that suggests ...
Social Sciences
Jan 13, 2022
0
28
Researchers from University of Melbourne, ESSEC Business School, and University of Wisconsin—Madison published a new paper in the Journal of Marketing that provides fresh insights into some of the underlying processes ...
Economics & Business
Jan 6, 2022
0
2
Madison, Erasmus University Rotterdam, and University of Maryland introduce the special issue on "New Technologies in Marketing" in the Journal of Marketing and provide several frameworks for thinking about how new technologies ...
Social Sciences
Dec 14, 2021
0
4
Researchers from Duke University and University of Wisconsin—lwaukee published a new paper in the Journal of Marketing that explores what happens when brands communicate positively toward their competitors.
Social Sciences
Nov 18, 2021
0
6
Researchers from University of Cologne and Vrije Universiteit Amsterdam published a new paper in the Journal of Marketing that examines the processes and building blocks underlying brand flagship platforms.
Economics & Business
Nov 11, 2021
0
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