Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.
Social Sciences
Jul 14, 2022
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2
Researchers from University of Leeds and Cardiff University published a new paper in the Journal of Marketing that examines the nature, functioning, and performance relevance of Machiavellianism in alliance partnerships.
Social Sciences
May 12, 2022
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1
Researchers from Concordia University and HEC Montreal published a new paper in the Journal of Marketing that explains how the development of markets towards greater concerns for esthetics and craft—whether it be the search ...
Economics & Business
May 5, 2022
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26
Madison, Melbourne University, and Cambridge University published a new paper in the Journal of Marketing that explores why buyer-supplier relationships between ostensibly compatible organizations sometimes underperform. ...
Economics & Business
Apr 28, 2022
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0
Researchers from Imperial College and KU Leuven published a new paper in the Journal of Marketing that examines the implications of organic specialist store entry on the performance of generalist stores. The study, is ...
Economics & Business
Apr 21, 2022
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22
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations ...
Economics & Business
Apr 7, 2022
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3
Researchers from Renmin University of China and Hong Kong Polytechnic University published a new paper in the Journal of Marketing that shows that framing charitable giving as gifts rather than donations significantly ...
Social Sciences
Mar 31, 2022
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6
Researchers from University of Oklahoma and University of Illinois at Chicago published a new paper in the Journal of Marketing that introduces a digital approach to analyzing audiences' interests across a broad brand ...
Economics & Business
Mar 24, 2022
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10
Researchers from University of Toronto, MIT, and University of British Columbia published a new paper in the Journal of Marketing that aims to broaden the use and usefulness of quasi-experimental methods in marketing by ...
Social Sciences
Mar 17, 2022
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3
Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases sales and ultimately ...
Economics & Business
Mar 10, 2022
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