Inside Gramercy maximum security prison, the market for nearly any kind of good or service is extremely limited, to say the least. But according to a new study in the Journal of Public Policy & Marketing, the severely restricted ...
Economics & Business
Jul 7, 2015
0
14
Over a billion entrepreneurs in the world operate in subsistence economies, often living hand to mouth. Is there a relationship between such poverty and entrepreneurial activity? A new study in the Journal of Public Policy ...
Economics & Business
Jul 7, 2015
0
22
The competition for customers in the service sector is fierce, and new customers are entering the market all the time. So when a company such as Time Warner, Travelocity, or AT&T loses a customer, is it worth it to try to ...
Economics & Business
Jul 7, 2015
0
23
Everyone in China knows global automobile brands such as Ford and Chevrolet. But do those brands really sell better than local ones such as Senova or Eado? The answer is yes, and the reason lies in a complicated mix of brand ...
Social Sciences
Jun 23, 2015
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18
U.S. consumers are often urged to "buy American," and some special interest groups even claim that buying foreign products is inappropriate, or even immoral. But when it comes to buying domestic products, positive feelings ...
Social Sciences
Jun 23, 2015
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10
Positive customer feedback, to say nothing of positive sales, is always a good sign of a new product's potential success, right? Not necessarily, says a new study in the Journal of Marketing Research. According to the study, ...
Social Sciences
Jun 23, 2015
0
6
Does your thirteen-year-old daughter rush headlong toward that Taylor Swift poster she sees in Target? Chances are, the thrill she feels at seeing the poster will carry over to the unrelated notebooks, protractors, and pencil ...
Social Sciences
Jun 23, 2015
0
9
Consumers might like variety when it comes to products to buy, but will using a product in a variety of circumstances and in a variety of ways lead consumers to like it more? Probably not, says a new study in the Journal ...
Social Sciences
Jun 23, 2015
0
4
Why do people participate in programs that benefit the environment, even when there seems to be no direct personal benefit in taking part? More specifically, why would consumers pay good money for wind energy when it is not ...
Social Sciences
Jun 2, 2015
0
8
You go to the grocery store to buy a pound of ground beef and a can of tomato sauce. You walk out with the ground beef, the sauce, and a bag of chocolate-covered almonds, a silicon spatula, and the latest celebrity magazine. ...
Social Sciences
Jun 2, 2015
0
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