Consumers often complain that online companies violate their privacy—but the problem may be with the consumers themselves. According to a new study in the Journal of Public Policy & Marketing, there can be a big discrepancy ...
Internet
Jun 2, 2015
0
27
They say you never get a second chance to make a first impression. When it comes to selling, that might be a good thing, suggests a new study in the Journal of Marketing.
Social Sciences
Jun 2, 2015
0
9
Not too long ago, Microsoft mailed loyal Xbox customers an e-card encoded with twenty-five cents' worth of Microsoft points. The software behemoth might have thought it was showing appreciation. But recipients of the company's ...
Social Sciences
Jun 2, 2015
0
8
As businesses move into international markets, they often do so with a "one size fits all" customer satisfaction strategy. But factors as basic as how consumers prioritize pricing and quality can differ sharply across cultures ...
Economics & Business
Apr 29, 2015
0
15
When trying to identify "good" customers, managers often ignore those who return products, or might even consider those customers non-ideal, decreasing the resources devoted to them. In the long term, however, satisfactory ...
Economics & Business
Apr 29, 2015
1
10
Logic would dictate that consumers receiving new market information would jump at the chance to adjust their investments accordingly. In practice, however, many people associate change with loss of control. They crave the ...
Social Sciences
Apr 29, 2015
0
8
Marketers often use positive emotions such as hope, pride, love, and compassion interchangeably to encourage people to donate to charitable causes. But these distinct emotions can lead to different results, and love alone ...
Social Sciences
Apr 29, 2015
0
7
