Listen up, Dell and Starbucks and all the other companies that turn to consumers for new ideas about products and services. There's a better way to pry good ideas out of your customers than through the same old standard online ...
Economics & Business
Sep 23, 2015
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12
Exporting is a popular way to enter an international market. But just how are export decisions made? In a rapidly changing economic environment, can exporting companies rely on improvisation? Or should they commit to carefully ...
Social Sciences
Aug 12, 2015
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3
Suppose China wants to buy microprocessors from the United States. The two countries sign a contract—and then the United States hopes that China, as the buyer, holds up its end of the bargain. (One could say the same for ...
Economics & Business
Aug 12, 2015
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2
In debt and don't know what to do? Conventional economic wisdom says to pay off high-interest loans first. Yet according to a new study in the Journal of Marketing Research, paying off your smallest debts first can provide ...
Social Sciences
Aug 12, 2015
0
13
Legos, the popular toy bricks, may be great for stimulating creativity in little kids. But when it comes to adults, things might be a little different. According to a new study in the Journal of Marketing Research, when adults ...
Social Sciences
Aug 12, 2015
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20
New companies are often successful because they are innovative. In search of new capital, these companies often go public. But does going public affect a company's ability to remain creative and at the cutting edge—the ...
Economics & Business
Aug 12, 2015
0
11
Attention all you would-be forecasters out there. Do you want people to think you know the future? Then predict with a high degree of certainty that something will happen. According to a new study in the Journal of Marketing ...
Social Sciences
Aug 12, 2015
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11
Bringing reusable bags to the grocery store often means you are an environmentally friendly shopper. But it also influences the very things you buy. According to a new study in the Journal of Marketing, bringing your own ...
Social Sciences
Jul 7, 2015
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35
If you're seeing more goat meat in grocery stores and on restaurant menus these days, you can probably chalk it up to a particular expression of ethnic identity—an expression that has important implications for immigrants, ...
Social Sciences
Jul 7, 2015
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17
If you feel particularly annoyed when Michelin raises the prices of their tires, blame the Michelin Man. According to a new study in the Journal of Marketing, companies whose brands are represented by or associated with human ...
Social Sciences
Jul 7, 2015
0
14
