Apple looks to return to head of class in education market

Apple looks to return to head of class in education market
In this Oct. 19, 2017, photo, downtown buildings and a tour boat are reflected on the mirror behind an Apple logo during a preview event at an Apple Michigan Avenue store in downtown Chicago. Apple plans to hold at an education-focused event at Lane Technical College Prep High School in Chicago on Tuesday, March 27, 2018. (AP Photo/Kiichiro Sato)

Apple is hoping to return to the head of the class in the competition to get high-tech products into U.S. classrooms.

The trend-setting company is expected to provide more details about its renewed emphasis on education Tuesday at a Chicago high school. The curriculum may include a lower-priced iPad and a variety of services tailored for students ranging from kindergarten through high school.

Apple is trying to regain ground lost to rivals Google and Microsoft during the past few years.

Google has emerged as the education leader in the U.S. market, thanks largely to laptop computers running on its Chrome software. Some of those so-called Chromebooks sell for $200 to $250 while the cheapest iPad currently costs $329.

An even-lower priced iPad could help Apple teach Google a lesson.


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