Art museum will send art directly to your phone with new texting feature

August 2, 2017 by Erica Brosnan, Newsday

The San Francisco Museum of Modern Art is making it easier for art lovers to see its extensive collection, no matter where they are in the world.

SFMOMA has unveiled "Send me SFMOMA," a new texting feature that allows anyone with a cellphone to receive images of art catered to their specific interest or mood almost instantaneously via .

SFMOMA's creative technologist, Jay Mollica, writes on the museum's website that, like many museums, it houses more works of art than it can showcase. In fact, out of the nearly 35,000 works in their collection, only 5 percent are available for viewing. The says that in order to view each of art it currently displays you'd have to walk nearly seven miles; to view the entire collection, you'd walk roughly 121.3 miles.

To access the tool, which is free other than the standard messaging rates, simply text 572-51 with the words "send me" followed by a keyword or even an emoji. Send me SFMOMA then searches for a related image of art and sends it back to your phone in a matter of seconds.

Mollica writes that the tool was created as a way to "bring transparency to the collection while engendering further exploration and discussion among users."

"We didn't expect any single Send Me SFMOMA user to ever get through all 34,678 art works in the ," Mollica writes. "But what we have seen, and hope to continue to see, are thousands of people connecting with artwork in fun, new, and very personal ways."

Explore further: A day at the museum with Smartify app: Get comments, collect favorites

Related Stories

US museum puts Asian art treasures online

January 5, 2015

Artistic treasures from Asia's past have found a place online after the Freer and Sackler galleries in Washington released its entire 40,000-piece collection on the Internet.

Automated beamline messages give SSRL users a break

September 30, 2010

Some users of the Stanford Synchrotron Radiation Lightsource enjoyed a little extra peace of mind, as well as more regular meals and sleep, starting in early spring of 2010. That's when Sam Webb gave them a software tool ...

Recommended for you

Printing microelectrode array sensors on gummi candy

June 22, 2018

Microelectrodes can be used for direct measurement of electrical signals in the brain or heart. These applications require soft materials, however. With existing methods, attaching electrodes to such materials poses significant ...

EU copyright law passes key hurdle

June 20, 2018

A highly disputed European copyright law that could force online platforms such as Google and Facebook to pay for links to news content passed a key hurdle in the European Parliament on Wednesday.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.