As emerging markets grow, Android extends smartphone lead

Smartphone sales grew 15.5 percent in the July-September period to 353 million units, with Android accounting for more than 298
Smartphone sales grew 15.5 percent in the July-September period to 353 million units, with Android accounting for more than 298 million and Apple 46 million, Gartner said
Android-powered smartphones extended their lead in the global marketplace in the third quarter, helped by growth in emerging markets, a survey showed Wednesday.

The Google-powered operating system was used in 84.7 percent of smartphones sold worldwide in the quarter, up from 83.3 percent a year earlier, the Gartner survey showed.

Apple and its iOS operating system meanwhile lifted its market share to 13.1 percent from 12.5 percent a year ago.

The two dominant systems left little for Windows Phone, which saw its market share slip to 1.7 percent from three percent, and Blackberry, down to 0.3 percent from 0.8 percent.

Smartphone sales grew 15.5 percent in the July-September period to 353 million units, with Android accounting for more than 298 million and Apple 46 million, Gartner noted.

But most of the growth was in emerging markets, where sales were up 18.4 percent compared with 8.2 percent for "mature markets," according to the survey.

"The availability of affordable smartphones in saw consumers upgrade their 'feature phones' to smartphones more quickly because of the small price gap," said Anshul Gupta, Gartner research director.

Samsung kept its spot as the number one vendor with a 23.7 percent market share to 13.1 percent for number two Apple.

China's Huawei leapt into third place with a share of 7.7 percent, on the back of a 71 percent year-on-year jump, Gartner found.

Rival Chinese handset markets Lenovo and Xiaomi were in a virtual tie for fourth place with a 4.9 percent , Gartner said.


Explore further

Smartphone makers challenged by China 'saturation'

© 2015 AFP

Citation: As emerging markets grow, Android extends smartphone lead (2015, November 18) retrieved 15 December 2019 from https://phys.org/news/2015-11-emerging-android-smartphone.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
46 shares

Feedback to editors

User comments