Amazon pulling Chromecast and Apple TV from shelves

October 2, 2015 by Glenn Chapman
The Amazon Fire TV - a device that allows users to stream video, music, photos, games and more through a television - is display
The Amazon Fire TV - a device that allows users to stream video, music, photos, games and more through a television - is displayed at a media event on April 2, 2014 in New York City

Amazon on Friday said it will stop selling Apple TV and Google Chromecast devices that compete with the online retail titan's own media-streaming hardware.

The reason given for the move was an intent to focus on devices that play well with Amazon Prime video service, which the Seattle-based company has been ramping up with original shows and content partnerships.

"Over the last three years, Prime Video has become an important part of (Amazon subscription service) Prime," an Amazon spokesperson said in an email response to an AFP inquiry.

"It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."

Amazon will continue to sell Roku and the company's own Fire TV devices, along with Xbox and PlayStation consoles made by Microsoft and Sony respectively, according to the spokesperson, who referred to the selection as "excellent choices."

Chromecast and Apple TV are to be pulled from Amazon's virtual shelves as well as those of third-party shops at the end of this month, according to exchanges by resellers in online forums.

Streaming TV scrum

The news came shortly after Google and Apple unveiled improved versions of their devices for channeling digital movies, television shows, and more from the Internet to television screens.

The new Google Chromecast is displayed during a Google special event at Dogpatch Studios on July 24, 2013 in San Francisco, Cali
The new Google Chromecast is displayed during a Google special event at Dogpatch Studios on July 24, 2013 in San Francisco, California

Amazon competes in the same arena with a Fire TV line that includes a USB style "Stick" priced at $40 and a new ultra high-definition Fire TV box set for release next week at $100.

Google on Tuesday unveiled an upgraded version of its popular Chromecast device that plugs into television screens to stream content wirelessly from the internet, with smartphones or tablets serving as controls.

The company also introduced Chromecast Audio, a pendant sized designed to plug into stereo speakers for streaming music, podcasts, YouTube or other audio content through home sound systems.

Both new Chromecast devices kept the $35 price of the earlier version.

Updated Apple TV hardware set for release in late this month promised to strike a blow to cable companies that have been in a power seat when it comes to delivering shows and other content.

Apple TV will have a version of the App Store that has been a hit on iPhones.

By letting media companies keep control of their content in apps, Apple could find new money-making models while sidestepping worries studios might have about distribution rights.

Amazon also makes a gaming version of its Fire TV box.

According to the research firm Parks Associates: Roku leads the US market with a 37 percent market share, to 19 percent for Google Chromecast and 17 percent for Apple TV. Amazon's Fire TV devices have 14 percent.

Explore further: Amazon to ban sale of rival video streaming devices

Related Stories

Apple TV overhauled for games, shows, shopping

September 9, 2015

Apple on Wednesday unveiled a new streaming television device with voice search, touchscreen remote control and an app store in a challenge to Google, Amazon, and video game console titans.

Recommended for you

Team breaks world record for fast, accurate AI training

November 7, 2018

Researchers at Hong Kong Baptist University (HKBU) have partnered with a team from Tencent Machine Learning to create a new technique for training artificial intelligence (AI) machines faster than ever before while maintaining ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.