New push to get girls into computer sciences

June 19, 2014 by Martha Mendoza

Google has given The Associated Press an early look at how it's trying to change the gender disparity in its own workforce, and in the pipeline of potential workers, by launching a campaign Thursday called "Made with Code."

A website features female role-model techies who write software to design cool fabrics or choreograph dances. There are simple, fun lessons aimed at girls and a directory of coding programs for girls. The search giant is also offering $50 million in grants, and it's partnering with Girls Who Code, a nonprofit launched in 2012 that runs summer coding institutes for girls.

Less than one percent of high school girls think of computer science as part of their future, even though it's one of the fastest-growing fields in the U.S. today.

Explore further: Barbie could dampen a young girl's career dreams

Related Stories

Barbie could dampen a young girl's career dreams

March 5, 2014

Although the marketing slogan suggests that Barbie can "Be Anything," girls who play with this extremely popular doll see fewer career options available to themselves compared to boys. So say Aurora Sherman of Oregon State ...

Science not only for men, says Obama

May 27, 2014

US President Barack Obama on Tuesday launched a push to get girls interested in science and technology, warning the country would miss out if it did not attract women to those fields.

Recommended for you

EPA adviser is promoting harmful ideas, scientists say

March 22, 2019

The Trump administration's reliance on industry-funded environmental specialists is again coming under fire, this time by researchers who say that Louis Anthony "Tony" Cox Jr., who leads a key Environmental Protection Agency ...

Coffee-based colloids for direct solar absorption

March 22, 2019

Solar energy is one of the most promising resources to help reduce fossil fuel consumption and mitigate greenhouse gas emissions to power a sustainable future. Devices presently in use to convert solar energy into thermal ...


Adjust slider to filter visible comments by rank

Display comments: newest first

4 / 5 (2) Jun 19, 2014
Why does this inspire a certain cynicism?

How well do various minorities fare in Google's workforce? What's the age distribution in their personnel? How many graduates from non-ivy-league schools? Google demonstrably shows bias - if they want to make the world a more fair place, they could best start at home.

Finally, how important is it to Google to have women see it in a favorable light?
5 / 5 (1) Jun 19, 2014
Why focus just on woman? Why not on people that can achieve be they man or woman?

I FIND such mindsets kind of sexist against men.
5 / 5 (2) Jun 20, 2014
Considering girls statistically do better in nearly all subjects it surprises me this is still more important than trying to get guys to catch up to girls.
Jun 20, 2014
This comment has been removed by a moderator.
Jun 20, 2014
This comment has been removed by a moderator.
Jun 20, 2014
This comment has been removed by a moderator.
Captain Stumpy
not rated yet Jun 21, 2014
If you need a pink keyboard and Barbie doll for raising of interest about it, then no educational program will help you to become a successful programmer anyway
so what you are saying is that women are biologically inferior to men because they like pink and barbie?
My DAUGHTER is graduating as an electrical engineer next spring and has sold software that she programmed all by her pink lonesome to NASA and SpaceX... so your hypothesis is invalid and, much like your crackpot DAFT pseudoscience, completely lacking in empirical data
the technical name for people who think little boys and girls are the same is childless
3 girls and all of them getting a degree in science: Biology and Nursing, Psychology, Electrical Engineering and Robotics

the sexes ARE different, but EQUAL. Your portrayal is sexist and prejudiced due to your cultural background and lack of education. Maybe you should try getting out in the real world sometime?

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.