Skype jacks ads into free Internet phone calls

Skype users can make low-cost or free phone calls over the Internet using their computers or smartphones
Skype has begun showing callers on-screen ads while they use the globally popular free Internet telephone service. What Skype euphemistically referred to as "Conversation Ads" appear in calling windows of users who don't pay for subscriptions or have credits in accounts at the service.

Skype has begun showing callers on-screen ads while they use the globally popular free Internet telephone service.

What euphemistically referred to as "Conversation Ads" appear in calling windows of users who don't pay for subscriptions or have credits in accounts at the service.

"We're excited to introduce Conversation Ads as an opportunity for marketers to reach our hundreds of millions of connected users," Sandhya Venkatachalam said in a post at the official Skype blog.

"While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences."

The silent conversation ads are available to marketers where ever Skype is available and will be shown during free Skype-to-Skype calls on computer's powered by Microsoft's , according to Venkatachalam.

Microsoft's Skype Internet telephone service hopes to quadruple the number of users to get to one billion, division president Tony Bates said two weeks ago at a prestigious All Things Digital conference in California.

Bates, who heads the unit that was acquired by Microsoft last year but operates autonomously, said growth will come from and from partnerships like the one Skype has with Facebook.

He cited as a key to growth for Skype, which now has 250 million users.

He said Skype can use the reach of Microsoft, the world's biggest software firm, to expand its presence, but without limiting itself to the Windows platform.

Skype users can make low-cost or free phone calls over the Internet using their computers or smartphones. Skype bypasses the standard by channeling voice and video calls over the Web.


Explore further

Under Microsoft, Skype aims for one billion users

(c) 2012 AFP

Citation: Skype jacks ads into free Internet phone calls (2012, June 14) retrieved 19 November 2019 from https://phys.org/news/2012-06-skype-jacks-ads-free-internet.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments