iPad rules the tablets, Samsung tops Kindle: survey

June 4, 2012
The Apple iPad extended its lead in the global market for tablet computers at the start of 2012 while Amazon's Kindle Fire flamed out after a sizzling introduction, a survey showed Monday.

The Apple iPad extended its lead in the global market for tablet computers at the start of 2012 while Amazon's Kindle Fire flamed out after a sizzling introduction, a survey showed Monday.

The ABI Research survey showed overall of media tablets amounted to 18.2 million in the first three months of the year, up 185 percent from a year earlier, but down 33 percent from the fourth quarter gift-giving season.

Apple held 65 percent of the market with 11.8 million iPad shipments, boosted by the launch of a third-generation model and price reductions on the iPad 2, the report said.

Samsung grabbed the number two spot with 1.1 million shipments, or six percent of the market, overtaking Amazon, which saw an 80 percent quarter-over-quarter drop in sales of the Kindle Fire, according to ABI.

ABI did not release specific numbers for Kindle Fire, noting that Amazon publishes no sales data for the device, but the survey coincided with other reports showing the Kindle losing steam.

ABI analyst Jeff Orr said Amazon did a good job of marketing the Kindle Fire last year during the holiday season but did not get a sustained lift.

The Kindle "looked like something with capabilities of the iPad at lower price points," he said.

"But it hasn't translated into anything that will reverse the normal cyclical behavior of the market," Orr said. "It will be interesting to see what happens in this quarter."

Orr said Apple and Samsung "have demonstrated staying power while other tablet vendors ebb and flow like the tide."

Among the other tablet makers, showed a 233 percent leap and Lenovo a 107 percent gain from the past quarter, helped by the product launches.

Other vendors including Dell, Hewlett-Packard and LG are currently retooling tablet portfolios for mid-year launches, using the latest version of Google's Android operating system or the Windows 8 platform.

The report also said that for iPad buyers, the majority are satisfied with Wi-Fi wireless coverage, with only a small number opting to pay more for wireless broadband access.

Explore further: Solid debut for Amazon's Kindle Fire: research firm

Related Stories

Solid debut for Amazon's Kindle Fire: research firm

February 16, 2012

Amazon's Kindle Fire, which went on sale in November, had a solid debut, leapfrogging Samsung tablets to become the top-selling device after Apple's iPad, a market research firm said Thursday.

Kindle sales on fire: Amazon

December 29, 2011

Amazon said Thursday that it sold more than one million Kindles a week in December with the new Kindle Fire tablet computer its top-selling item.

Market research firm ups tablet forecast

September 14, 2011

With tablet computer sales soaring -- led by Apple's iPad -- a market research company boosted its forecast on Wednesday for shipments of the devices.

Kindle sales quadrupled on Black Friday: Amazon

November 28, 2011

Online retailing giant Amazon said Monday that sales of its Kindle e-readers and tablets quadrupled on Black Friday over the previous year's annual pre-Christmas national shopping orgy.

Recommended for you

AI and 5G in focus at top mobile fair

February 24, 2018

Phone makers will seek to entice new buyers with better cameras and bigger screens at the world's biggest mobile fair starting Monday in Spain after a year of flat smartphone sales.

Google Assistant adds more languages in global push

February 23, 2018

Google said Friday its digital assistant software would be available in more than 30 languages by the end of the years as it steps up its artificial intelligence efforts against Amazon and others.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.