June 21, 2011 weblog
Startup creates a biologically inspired picture search engine
The search technology was developed by Cortexica, a startup that was created based on research conducted at the Imperial College in London. The technology that the company developed has already allowed users to make an app that can compare wines, known as WINEfindr. Since then Cortexica has release an application-programming interface that will allow for the creation of similar apps based on the search technology.
The Cortexica's VisualSearch platform is inspired by human vision. This gives it the ability to compensate for a variety of different lighting conditions and identify key features of an object, without needing it to be a specific size or facing a specific angle. It is also possible, in some cases to identify objects while they are on the go. Don't try it with a sports car, but you can probably get the can that someone is dropping in their cart.
Recently, Cortexica released its VisualSearch Application-Programming Interface (API) for the technology. The API will allow others to build similar apps.
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