Washington Post launches news aggregation site
The Washington Post Co. launched a news aggregation website on Wednesday called "Trove" that allow readers to customize the news around their interests.
"Trove creates a customized news experience that factors in a reader's likes and dislikes, combining state-of-the-art technology with expertise from the newsroom," the Post Co. said in a statement.
Trove.com, which claims over 10,000 news sources including leading media outlets, also incorporates social media with a "Comments" feature that lets users connect with others with similar interests.
Users can also create their own customized news "channels" to display news stories about a particular interest.
"Because Trove is all about the individual user, the experience is customized and different for everyone," Post Co. chief digital officer Vijay Ravindran said in a statement.
Trove uses Facebook Connect to pull in a user's interests from their Facebook profile to begin building a personalized experience.
It features an "Editors' Picks" selection of news of the day chosen by the site's editorial team.
Faced with a steady decline in print advertising revenue and circulation, US newspaper publishers have been conducting a number of free and paid experiments on the Web.
The Washington Post Co. is also a partner with The News York Times and USA Today publisher Gannett in an online subscription-based news service called Ongo which launched last year.
Zite offers a customized and personalized news experience, displaying stories based on the interests and behavior of a particular user.
(c) 2011 AFP