Samsung sees big jump in 3-D TV sales in 2011

February 17, 2011 By KELLY OLSEN , AP Business Writer
Yoon Boo-geun, president of Samsung's visual display business, with a smart control explains about new full HD 3-D smart TV by Samsung Electronics Co. during a press unveiling in Suwon, South Korea, Thursday, Feb. 17, 2011. Samsung Electronics Co. expects to sell up to 10 million 3-D TVs this year and is vigorously defending the technology behind its product lineup in the sector amid intensifying competition with rivals including LG Electronics Inc.(AP Photo/Ahn Young-joon)

(AP) -- Samsung Electronics said Thursday it expects to sell up to 10 million 3-D TVs this year and vigorously defended the technology behind its lineup amid intensifying competition with rivals including LG Electronics.

Samsung and LG are expecting sales of 3-D sets to jump this year, with both rolling out new models and touting technologies they say enhance the 3-D experience.

Suwon, South Korea-based Co. is the world's largest manufacturer of flat screen TVs. LG Electronics Inc., headquartered in Seoul, ranks No. 2. They also compete with Japanese companies such as Sony Corp.

Samsung's 3-D sales target, if achieved, would mark a fivefold jump from the 2 million sets sold last year. LG says it expects to sell 5 million 3-D TVs in 2011, though is not releasing its results for last year.

Yoon Boo-geun, president of Samsung's visual display business, told reporters that the company expects to rack up 3-D sales of between 9-10 million in 2011 and hailed the so-called active shutter glass technology it uses.

"The market will judge," he said. "We'll see at the end of this year."

Yoon responded to persistent questioning from reporters about the merits of differing technologies a day after LG touted its new Cinema 3-D TV, which utilizes lighter glasses without batteries that match up images optimized for each eye to result in what it says is a smoother picture.

The new LG TV utilizes so-called film patterned retarder, or FPR, technology, which LG and other companies in the LG conglomerate developed for the Cinema 3-D TV, though the foundation of it has been around for decades, a point Yoon emphasized.

"There is no technical advantage to the technology," he said of FPR, calling instead for the active shutter glass technology his company uses to be further developed.

Though manufacturers have been aggressively marketing 3-D TVs, sales have been weak. Drawbacks include the need for heavier, battery-powered glasses. The lack of content for 3-D TVs as well as consumer complaints about eyestrain, headaches and even queasiness have also been seen as damping sales.

Samsung shares rose 1 percent to close Thursday at 954,000 won ($854). LG's stock price, meanwhile, declined 3.3 percent to 118,500 won.

Explore further: LG puts hopes on 'next generation' 3-D TV


Related Stories

LG puts hopes on 'next generation' 3-D TV

February 16, 2011

(AP) -- LG Electronics says competition is heating up in the global battle to woo viewers to 3-D TVs and the South Korean company thinks it has an edge.

TV makers to put out 3-D sets with cheaper glasses

January 5, 2011

(AP) -- TV makers believe they could blame disappointing sales of 3-D TVs last year partly on the bulky glasses they came with. They're trying to tackle that this year by introducing sets that work with lighter, cheaper ...

LG projects 2010 mobile phone sales at 140 million

January 13, 2010

(AP) -- LG Electronics Inc. said Wednesday that it expects a significant increase in mobile phone sales this year as it rolls out 20 new smartphones and aims to become one of the world's top two sellers by 2012.

SAMSUNG Electronics Regains No. 1 Spot in LCD Market

December 20, 2004

Samsung Electronics regained the No. 1 position in the global liquid crystal display (LCD) market last month from LG.Philips LCD, according to the Texas-based display market research firm, DisplaySearch. The electronics giant’s ...

LG Electronics Introduces 2 New 'Full LED' LCD TVs

June 25, 2009

LG Electronics today unveiled two new ultra-slim "full LED" LCD TVs in Seoul. The new 55-inch screens- models 55LH95 and 55LH93 respectively - lead the market in terms of picture quality, design and convenience.

Recommended for you

AI and 5G in focus at top mobile fair

February 24, 2018

Phone makers will seek to entice new buyers with better cameras and bigger screens at the world's biggest mobile fair starting Monday in Spain after a year of flat smartphone sales.

Google Assistant adds more languages in global push

February 23, 2018

Google said Friday its digital assistant software would be available in more than 30 languages by the end of the years as it steps up its artificial intelligence efforts against Amazon and others.


Adjust slider to filter visible comments by rank

Display comments: newest first

not rated yet Feb 17, 2011
Personally, I cannot really call this news, nor evidence of public acceptance of 3D in the home. Why?

Virtually all TVs these days are 3D capable, and buying one without 3D capability is almost impossible unless you find an older model that does not have 3D capability.

If you follow 3D in the media, you already know that most movie critics say it adds little to nothing to the experience, and even degrades the experience for some movies. Movie goers are also expressing similar sentiments. IMHO, 3D will get little farther than it did back in the 50's.

As I see it, what might be a good measure of the acceptance of 3D by the general public is sales of 3D only versions of movies. I also think that exclusive 3D agreements, like Avatar 3D being bound to Panasonic, are going to hurt 3D instead of fostering it.
1 / 5 (1) Feb 17, 2011
I'm waiting for the announcement of the first commercially available holodeck.
not rated yet Feb 18, 2011
I'm waiting for the announcement of the first commercially available holodeck.

LOL. I'll buy when it evolves to that state!

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.