German wireless competition heating up?
Analysts are predicting sharper competition in Germany's wireless market as new players bring in low-priced offerings.
A report in Deutsche Welle this week concluded that the entry of the Aldi supermarket chain and expected arrival of discounters Lidl and E-Plus will charge up the wireless market.
Aldi's advantage lies in its ability to offer pre-paid phones at cut-rate prices coupled with a powerful nationwide advertising presence.
In addition, the newspaper said, pressure on rates will continue to be applied by various Internet retailers.
Copyright 2005 by United Press International
Citation:
German wireless competition heating up? (2005, December 8)
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