Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
The online education industry has grown exponentially over the last decade, fueled in part by the COVID-19 pandemic. In a new study, researchers examined whether online courses provided by online educational platforms should ...
Education
Jun 12, 2024
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Researchers from University of Alabama and Vanderbilt University published a Journal of Marketing study that examines the negative consequences that celebrities and influences incur when they disable social media comments.
Economics & Business
Jun 12, 2024
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