Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/aboutama/pages/ama%20publications/ama%20journals/journal%20of%20marketing/journalofmarketing.aspx

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How successful are retailer-themed super saver events?

Researchers from the University of Amsterdam and Tilburg University published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers.

Boosting the impact of consumer research in the world

Researchers from the University of Southern California, Columbia, London Business School, George Washington University, University of Colorado-Boulder, and University of California Irvine published a provocative new paper ...

How to boost sales of fair trade and sustainable goods

A researcher from Georgetown University published a new paper in the Journal of Marketing, which examines how consumers approach sustainable buying decision making with on-demand production, where they are given power early ...

The rise of deal collectives that punish profits

Researchers from the University of San Diego and University of Arizona published a new paper in the Journal of Marketing, which examines the rise of deal collectives that exploit ill-designed deals that give away more than ...

How marketers can shape customer sentiment during events

Researchers from University of Tennessee, IESEG School of Management, and Georgia State University published a new paper in the Journal of Marketing that investigates the role of firms' customer engagement initiatives in ...

Strategies to connect with barricaded buyers

Researchers from Clemson University and University of Kentucky published a new paper in the Journal of Marketing, which examines several means by which suppliers can enhance their competitiveness when selling to barricaded ...

To get customers to buy more in the future, help them buy a gift

Researchers from the University of Paderborn and University of Rostock, both in Germany, published a new paper in the Journal of Marketing that examines how the purchase of a gift may promote future brand loyalty with the ...

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