Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/aboutama/pages/ama%20publications/ama%20journals/journal%20of%20marketing/journalofmarketing.aspx

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Consumers value handmade products: What's love got to do with it?

Machine-made products today are often of very good quality, and many are relatively cheaper than their handmade counterparts. But they are missing the key ingredient of "love," according to a new study in Journal of Marketing.

Why do consumers participate in 'green' programs?

From recycling to reusing hotel towels, consumers who participate in a company's "green" program are more satisfied with its service, finds a new study co-led by a Michigan State University researcher.

Yes, AT&T, it pays to win back lost customers

The competition for customers in the service sector is fierce, and new customers are entering the market all the time. So when a company such as Time Warner, Travelocity, or AT&T loses a customer, is it worth it to try to ...

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