Planning your diet won't really help you gain self-control unless you're feeling good about your weight in the first place, according to a new study in the Journal of Consumer Research. And the same goes for saving money.
Social Sciences
Mar 15, 2012
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0
Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be ...
Social Sciences
Apr 4, 2024
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8
Unless you're just looking to entertain your fellow online shoppers, you may want to think twice about writing that funny Amazon or Yelp review. According to a new study in the Journal of Consumer Research, humorous complaints ...
Economics & Business
Jan 21, 2015
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16
Communication channels such as Facebook may be leading consumers to discuss more interesting products, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 26, 2013
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Every January, hundreds of politicians, CEOs, scientific experts, and celebrities gather for their annual meeting in the exclusive Swiss ski resort of Davos to "improve the state of the world." Yet, the World Economic Forum's ...
Economics & Business
Jan 20, 2015
2
25
Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.
Social Sciences
May 14, 2013
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(HealthDay)—They say money can't buy happiness, and a new study suggests that's true for even the most materialistic.
Social Sciences
Jan 25, 2013
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0
Consumers experiencing relationship problems are more likely to prefer aesthetic experiences that reflect their negative mood, according to a new study in the Journal of Consumer Research.
Social Sciences
May 14, 2013
0
0
Immigration and integration rate among the public's top concerns in most Western nations. Across Europe, support has grown for right-wing political parties that lobby for tighter border controls and tougher restrictions on ...
Social Sciences
Jun 9, 2015
9
32
Graduating from college is an important life event often attributed to being smart and working hard. Many people celebrate this milestone achievement by buying themselves an expensive gift or taking a dream vacation. A new ...
Social Sciences
Jul 22, 2014
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