If you're traveling at 60 miles per hour, just a few milliseconds can mean the difference between life and death when you need to come to a quick stop. According to a new study in the Journal of Consumer Research, drivers ...
Social Sciences
Mar 31, 2015
0
5
Why do some consumers make choices based on their feelings instead of rational assessments? According to a new study in the Journal of Consumer Research, consumers who consider themselves independent are more inclined to ...
Social Sciences
Mar 31, 2015
0
8
Consumers are more likely to pursue goals when they are ambitious yet flexible, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 18, 2013
0
0
Consumers set high prices when selling their possessions because they feel threatened, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 26, 2013
0
0
Why does time seem to crawl if you're waiting in line at the post office, but hours can fly by in minutes when you're doing something fun? A new study in the Journal of Consumer Research examines the factors that determine ...
Social Sciences
Mar 31, 2015
0
11
The world's largest food carnival, Restaurant Day, spread to more than 70 countries because it operated in a completely different way than popular consumer movements in general. Usually, the leaders of a movement determine ...
Other
Mar 1, 2018
0
82
One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study in the Journal of Consumer Research reveals how ordinary consumers ...
Social Sciences
Mar 31, 2015
0
10
Popular TV shows can rapidly lose much of their audience. According to a new study in the Journal of Consumer Research, the most devoted fans of popular TV shows could actually be contributing to their decline.
Social Sciences
Mar 4, 2015
1
8
Planning your diet won't really help you gain self-control unless you're feeling good about your weight in the first place, according to a new study in the Journal of Consumer Research. And the same goes for saving money.
Social Sciences
Mar 15, 2012
1
0
Social media marketers sharing photos of people vacationing in exotic locales or attending events at exclusive venues may actually be driving new customers away, according to a recently published Tulane University study.
Social Sciences
Oct 17, 2023
2
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