What does davos really do? Analyzing the World Economic Forum

Every January, hundreds of politicians, CEOs, scientific experts, and celebrities gather for their annual meeting in the exclusive Swiss ski resort of Davos to "improve the state of the world." Yet, the World Economic Forum's ...

Advertising product results? Put images closer together

Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.

Payment methods affect consumers' perceptions of products

With the holiday shopping season set to begin this week, millions of Americans will soon descend upon their local shopping malls in search of the hottest new clothes, toys and electronics.

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