Exhausted? It's the perfect time to make health decisions

From keeping up a daily exercise routine to eating healthy foods and avoiding impulse purchases, self-control is hard work. Ironically, when it comes to making decisions about our bodies, a new study in the Journal of Consumer ...

Do ads showing sexy women make male consumers less charitable?

What happens when you use images of sexy women to attract men's attention? According to a new study in the Journal of Consumer Research, male consumers who are shown images of sexy women feel less connected to other people ...

Head up, heart down—vertical placement matters

The metaphor is an old one in Western civilization—the head represents rationality and the heart represents emotion. The link is often made in speech and literature by pointing at one's head (thinking) or at one's chest ...

Can consumers 'fit in' yet remain unique?

Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to a new study in the Journal of Consumer Research.

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