When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Social Sciences
Apr 15, 2014
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When it comes to charitable giving, some countries open their collective wallets more than others. According to a new study in the Journal of Consumer Research, people who live in countries that promote equality in power ...
Social Sciences
Apr 15, 2014
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When purchasing items online, reading customer reviews is a convenient way to get a real-world account of other people's opinions of the product. According to a new study in the Journal of Consumer Research, negative reviews ...
Social Sciences
Apr 15, 2014
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Food is an intimately personal thing; we savor some tastes and despise others. But how does the way we chew and eat our food impact our overall consumption? According to a new study in the Journal of Consumer Research, people ...
Social Sciences
Apr 15, 2014
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From sports to the stock market and even winning the lottery, it's in our nature to predict who or what will come out on top. But, sometimes we can't see the forest for the trees. According to a new study in the Journal of ...
Social Sciences
Apr 15, 2014
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When it comes to shopping for gifts, we try to select things we think people both want and need. According to a new study in the Journal of Consumer Research, focusing too much on the gift recipient can lead to giving the ...
Social Sciences
Mar 11, 2014
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The instant gratification and the pleasure derived from consuming excessive chocolate and deep-fried foods can lead way to a double-edged sword of negative consequences ranging from weight gain to feelings of low self-esteem. ...
Social Sciences
Mar 11, 2014
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As consumers, we form favorite brands and select services providers from a plethora of choices. According to a new study in the Journal of Consumer Research, how powerful we feel in our daily lives may impact our likelihood ...
Social Sciences
Mar 11, 2014
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From a product's price to its convenience, ease of use, and number of overall features, many factors play into getting the most "bang for your buck." According to a new study in the Journal of Consumer Research, when it comes ...
Social Sciences
Mar 11, 2014
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From a very young age, children are targeted with advertising messages that emphasize fun and happiness, especially for food products and toys. But what happens to these beliefs once the child is grown? According to a new ...
Social Sciences
Mar 11, 2014
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