07/07/2015

Price fairness: When do consumers blame the Michelin Man?

If you feel particularly annoyed when Michelin raises the prices of their tires, blame the Michelin Man. According to a new study in the Journal of Marketing, companies whose brands are represented by or associated with human ...

Team publishes research on friendship

In the most inclusive study to date on friendship, Chapman University research looks at gender, age, and sexual orientation differences in the number of friends people rely on for support, to what extent they choose friends ...

Poverty plays complex role in entrepreneurship for Indian women

Over a billion entrepreneurs in the world operate in subsistence economies, often living hand to mouth. Is there a relationship between such poverty and entrepreneurial activity? A new study in the Journal of Public Policy ...

NASA sees Typhoon Nangka strengthen

NASA's Aqua satellite passed over Typhoon Nangka on July 6 and took an infrared look at the large storm as it strengthened from a tropical storm into a typhoon.

Yes, AT&T, it pays to win back lost customers

The competition for customers in the service sector is fierce, and new customers are entering the market all the time. So when a company such as Time Warner, Travelocity, or AT&T loses a customer, is it worth it to try to ...

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