Savvy sports audiences care about team sponsorship deals

Companies and sports team owners should never underestimate the communication impact of the sponsorship deals they make. Consumers and fans notice the nature of such deals, and how they view them can influence loyalty or ...

NASA's asteroid-hunting spacecraft a discovery machine

NASA's Near-Earth Object Wide-field Infrared Survey Explorer (NEOWISE) mission has released its third year of survey data, with the spacecraft discovering 97 previously unknown celestial objects in the last year. Of those, ...

Researchers debut battery-less pacemaker

A wireless, battery-less pacemaker that can be implanted directly into a patient's heart is being introduced by researchers from Rice University and their colleagues at the Texas Heart Institute (THI) at the IEEE's International ...

Hubble's tale of two exoplanets: Nature vs. nurture

Is it a case of nature versus nurture when it comes to two "cousin" exoplanets? In a unique experiment, scientists used NASA's Hubble Space Telescope to study two "hot Jupiter" exoplanets. Because these planets are virtually ...

Apple unveils 'HomePod' speaker, first new product in years

Apple nodded to several up-and-coming technology trends, unveiling a new "smart" home speaker and device features touching on virtual reality, online privacy and a form of artificial intelligence called machine learning.

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