01/05/2017

To sell more healthy food, keep it simple

Despite extensive research on how to persuade consumers to improve their diets, academicians have largely failed to present food retailers with easy-to-use suggestions. Brian Wansink, director of Cornell's Food and Brand ...

A glow stick that detects cancer?

Chemiluminescence, or chemical light, is the principle behind the glow sticks (also known as light sticks) used at rock concerts and as quick tools to grab when the electricity goes out. But they can also be used to diagnose ...

Supercomputers assist in search for new, better cancer drugs

Surgery and radiation remove, kill, or damage cancer cells in a certain area. But chemotherapy—which uses medicines or drugs to treat cancer—can work throughout the whole body, killing cancer cells that have spread far ...

Screen size, shape affect user perception of smartwatches

Large screens are more effective for promoting the hedonic (perceived attractiveness) and pragmatic (perceived control) qualities of smartwatches, while round and square screens are associated with hedonic and pragmatic quality, ...

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