(Phys.org) —A researcher from Murdoch University's Audience Labs suggests economically pinched news outlets should take advantage of positive attitudes to online TV ads as a better way to balance the books.
Economics & Business
Jun 10, 2013
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Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to choose from.
Telecom
Feb 25, 2013
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Viacom says its net income rose sharply in its first fiscal quarter from results depressed by a large accounting charge in a year ago. But its revenue fell due to drop at its Paramount studio business and lower advertising ...
Business
Jan 31, 2013
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The head of French telecoms operator Orange said on Wednesday it had been able to impose a deal on Google to compensate it for the vast amounts of traffic sent across its networks.
Telecom
Jan 16, 2013
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Family interaction and everyday activity strongly influence how television advertisements are experienced and interpreted at home, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 15, 2013
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Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.
Business
Sep 19, 2012
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Old notions of advertising are being scrambled on the Westside, inside boutique agencies with names like Blitz, Ignited and Omelet.
Internet
Jul 11, 2012
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(AP) -- Broadcasters Fox, NBC and CBS sued Dish Network Corp. on Thursday over a service that offers commercial-free TV.
Telecom
May 24, 2012
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YouTube celebrated its seventh birthday by saying it has hit fresh milestones in terms of its offerings and the amount of time spent on the video-sharing website.
Internet
May 21, 2012
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Yahoo Inc. staged its glitzy presentation for advertisers in a theater near Central Park, with appearances by Katie Couric, "CSI" creator Anthony E. Zuiker and, via video, Tom Hanks.
Internet
May 1, 2012
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