News tagged with twitter

Social marketing at the movies

Word-of-mouth marketing is recognized as a powerful route from long-tail sales to blockbuster, whether one is talking about the latest fishy ice cream flavor or a Hollywood romantic comedy. In the age of social media and ...

May 23, 2014
5 / 5 (1) 0

Twitter war after India PM account reset

A Twitter war erupted in India on Tuesday after the official prime minister handle was archived and its 1.24 million followers "transported" to the new account.

May 20, 2014
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How Chinese officials 'like' banned Facebook

China's Communist authorities ban their own people from accessing major global social media sites including Facebook, Twitter, YouTube and more. But when it comes to self-promotion they are increasingly keen ...

May 18, 2014
4.9 / 5 (7) 1

Box's IPO delay a sign of Silicon Valley cool-down

The wild ride of hundred-million-dollar investments and soaring initial public offerings that opened the year for the technology industry has stalled thanks to the recent gyrations on Wall Street, forcing big-name software ...

May 12, 2014
1 / 5 (1) 0

Business tread carefully when taking to Twitter

To tweet or not to tweet? As companies flock to Twitter, Facebook and other social media sites to tout their brands, many businesses are still struggling to strike the balance between immediacy and the need to exercise enough ...

May 12, 2014
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