Browser wars flare in mobile space
The browser wars are heating up again, but this time the fight is for dominance of the mobile Internet.
Software
May 27, 2012
3
0
News tagged with targeted advertising
Google announces "Conversions" API for adding offline information to targeted online advertising
(Phys.org)—Google has announced (on its DoubleClick search site) the development of a new API that allows advertisers to combine online and offline information on users/customers resulting in more sophisticated online targeted ...
Google rolls out new privacy policy amid howls
Google rolled out a new privacy policy Thursday allowing the firm to track users across various services to develop targeted advertising, despite sharp criticism from US and European consumer advocacy groups.
Internet
Mar 1, 2012
56
0
Facebook's status among investors goes from dud to darling
Facebook Inc. has just one question for Wall Street: How do you like me now?
Business
Sep 27, 2013
0
0
Using algorithms to make a campaign go viral
Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
Computer Sciences
Dec 14, 2015
0
70
Americans not fans of online targeted ads: survey
Most Americans are satisfied with their Internet search engines but they are not fans of targeted advertising, seeing it as an invasion of privacy, according to a survey published on Friday.
Internet
Mar 9, 2012
1
0
Consumers have poor understanding of tracking methods used by online advertisers
A recent study published by researchers from the School of Information Studies (iSchool) reveals that the general public has a poor understanding of the workings of online behavioral advertising, and the privacy implications ...
Internet
Feb 1, 2017
0
11
Facebook to make stock debut on NASDAQ: report
Facebook has picked the technology-heavy NASDAQ exchange for a much-anticipated stock market debut expected next month, according to unconfirmed reports Thursday.
Business
Apr 5, 2012
1
0
Facebook ads less than lucrative for many businesses
As the public joined the frenzy around Facebook Inc.'s Wall Street debut, well-connected institutional investors were hearing a more sobering message: The social network's main business, advertising, was sputtering.
Business
May 28, 2012
1
0
How EU data protection law could interfere with targeted ads
The successor to the 20-year-old European data protection directive has inched closer to becoming law, having been approved by the Council of Ministers, which represents each of the 28 EU member states. This has led to howls ...
Internet
Jun 23, 2015
0
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