(Phys.org)—Google has announced (on its DoubleClick search site) the development of a new API that allows advertisers to combine online and offline information on users/customers resulting in more sophisticated online targeted ...
When Microsoft unveils a new version of its Web browser, users will be able to traverse the Web like always but with one significant difference: The company plans to make "do not track" the default setting.
Internet
Aug 2, 2012
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The browser wars are heating up again, but this time the fight is for dominance of the mobile Internet.
Software
May 27, 2012
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Facebook on Thursday began letting members of the world's leading online community take more of their pictures, posts, messages and other data home with them.
Internet
Apr 12, 2012
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Facebook has picked the technology-heavy NASDAQ exchange for a much-anticipated stock market debut expected next month, according to unconfirmed reports Thursday.
Business
Apr 5, 2012
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Google rolled out a new privacy policy Thursday allowing the firm to track users across various services to develop targeted advertising, despite sharp criticism from US and European consumer advocacy groups.
Internet
Mar 1, 2012
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A recent study published by researchers from the School of Information Studies (iSchool) reveals that the general public has a poor understanding of the workings of online behavioral advertising, and the privacy implications ...
Internet
Feb 1, 2017
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How can the internet balance targeted advertising with privacy concerns? A novel approach to targeted advertising would allow companies to offer users relevant advertisements without having to expend energy tracking and data ...
Internet
Nov 16, 2016
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Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...
Computer Sciences
Dec 14, 2015
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The successor to the 20-year-old European data protection directive has inched closer to becoming law, having been approved by the Council of Ministers, which represents each of the 28 EU member states. This has led to howls ...
Internet
Jun 23, 2015
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