News tagged with targeted advertising

Finding an online advertising compromise

How can the internet balance targeted advertising with privacy concerns? A novel approach to targeted advertising would allow companies to offer users relevant advertisements without having to expend energy tracking and data ...

dateNov 16, 2016 in Internet
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Using algorithms to make a campaign go viral

Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...

dateDec 14, 2015 in Computer Sciences
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Instagram to share data with Facebook

Smartphone photo sharing service Instagram on Monday refined its privacy policy to clear the way for sharing data with Facebook, which bought the company earlier this year.

dateDec 17, 2012 in Internet
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