Related topics: advertising

Six Super Bowl apps you must have

It will be New York Giants vs. New England Patriots in the Super Bowl, now the only thing left to do is prepare for your big game celebration.

Researchers examine influence of Super Bowl ads

(PhysOrg.com) -- Last year, Volkswagen's Super Bowl ad featuring a kid dressed as Darth Vader went viral online, helping the company earn an estimated $100 million in free publicity. This year, the automaker has leaked its ...

Women's World Cup final breaks Twitter record

(AP) -- The Women's World Cup final between Japan and the United States set the record for tweets per second, eclipsing the wedding of Prince William and Kate and the death of Osama bin Laden.

KKR, Silver Lake near deal on Go Daddy

(AP) -- Go Daddy, the domain-name registration company known for its racy Super Bowl ads, is close to being bought by two private investment firms for up to $2.5 billion, according to a person close to the deal.

Groupon pulls Tibet, whales, rainforest ads

Internet bargain coupon phenomenon Groupon is pulling a series of Super Bowl advertisements that critics said made light of the plight of Tibet, whales and the Amazon rainforest.

Super Bowl ad frenzy stretches far beyond the game

(AP) -- The Super Bowl commercial blitz is extending beyond the usual talking babies and office chimps to engage viewers online and get more for advertisers' $3 million-plus investment.

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