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Reading privacy policy lowers trust

Website privacy policies are almost obligatory for many online services, but for anyone who reads these often unwieldy documents, trust in the provider is more commonly reduced than gained, according to US researchers.

May 20, 2014
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Workplace web use is a minefield

Market research reports have indicated that many office employees in the UK spend at least one hour of their day at work on non-work activities. They are booking holidays, shopping online, posting message ...

May 09, 2014
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Marketing to net mums

Mums on the net should be the focus of those carrying out market research as it turns out that the old word-of-mouth benefits to sales are stronger than ever now that the school gathering places, shops and mother and child ...

Apr 29, 2014
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