News tagged with social media

Next-gen social media analytics is here

QUT researchers have developed ground-breaking technology for monitoring social media content and engagement, answering industry calls for better big data analysis.

dateNov 11, 2014 in Internet
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Will social media kill branding?

For decades, corporations used a steadfast formula in branding a product: big advertising investments that produced customer awareness and built a positive product reputation. By investing heavily in and ...

dateApr 22, 2015 in Economics & Business
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Why be creative on social media?

There are five motivators for creating novel content online, whether blog posts, shared news stories, images, photos, songs, videos or any of the other digital artifacts users of social media and social networking sites share ...

dateApr 27, 2015 in Economics & Business
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