News tagged with social media

Winners and losers from the E3 video-game show

The video-game industry's annual Electronic Entertainment Expo, which occupied the Los Angeles Convention Center this past week, was an overwhelming, exhausting experience—so many games, so little time. But most of the ...

dateJun 21, 2015 in Software
shares52 comments 0

Will social media kill branding?

For decades, corporations used a steadfast formula in branding a product: big advertising investments that produced customer awareness and built a positive product reputation. By investing heavily in and tightly managing ...

dateApr 22, 2015 in Economics & Business
shares113 comments 0