News tagged with social media

The impact of social media

Janey Lee, a new faculty addition to Lehigh's Department of Journalism & Communication, is combining her interest in media psychology and political communication with her past career as a Korean journalist into a prolific ...

dateSep 25, 2014 in Social Sciences
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Winners and losers from the E3 video-game show

The video-game industry's annual Electronic Entertainment Expo, which occupied the Los Angeles Convention Center this past week, was an overwhelming, exhausting experience—so many games, so little time. But most of the ...

dateJun 21, 2015 in Software
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Will social media kill branding?

For decades, corporations used a steadfast formula in branding a product: big advertising investments that produced customer awareness and built a positive product reputation. By investing heavily in and tightly managing ...

dateApr 22, 2015 in Economics & Business
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