Debunking the myth of steady male employment

Steady employment has long been the assumed standard associated with the American man, especially by the Baby Boomer generation. New research is pushing back on the archetype and shedding light on the potential consequences ...

Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...

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