Devon Williams doesn't bother reading Best Buy's fliers for discounts this holiday season now that he depends on his smartphone to find those deals for him.
Dec 06, 2012
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You can probably recall a customer service experience that left you feeling good. A recent study has shown not only that positive emotion from sales staff is contagious to a customer, but that a satisfied customer also improves ...
Aug 31, 2012
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Some businesses say the consumer-review site Yelp isn't exactly what it claims to be: "Real People. Real Reviews." Instead, they say, Yelp manipulates how reviews appear to coerce businesses to advertise.
Aug 09, 2012
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People respond to facial cues and this affects their level of trust, according to a new study in the Journal of Consumer Research that looks at the way consumers react to morphed photo images.
May 16, 2012
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People who believe the world is a just place trust salespeople more than consumers who don't—but only after they've made a purchase, according to a new study in the Journal of Consumer Research.
Apr 16, 2012
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(PhysOrg.com) -- Honesty may be the best policy, but new research from the University of Sydney suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.
Mar 27, 2012
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Tiger Woods's phenomenal talent won him a ton of golf tournaments. But an article published in the latest issue of the Journal of Political Economy shows he has something else going for him: his superstar status hobbles the co ...
Dec 06, 2011
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People who don't feel positive about their appearance are less likely to buy an item they're trying on if they see a good-looking shopper or salesperson wearing the same thing, according to a new study in the Journal of Co ...
Aug 10, 2011
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The perception of negative stereotyping, particularly in the areas of financial services and automobile sales and service, can cause consumers to fear being duped and forgo their purchases, according to new research by University ...
Feb 23, 2011
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(PhysOrg.com) -- A star golfer misses a critical putt; a brilliant student fails to ace a test; a savvy salesperson blows a key presentation. Each of these people has suffered the same bump in mental processing: ...
Sep 21, 2010
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Consumers learn how to use new products best if they get a chance to try them out repeatedly, according to a new study in the Journal of Consumer Research.
Jun 21, 2010
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Imagine a car dealership where telling a salesperson "I'm just looking" would allow you to do just that. Or an online retailer offering you price cuts or free shipping to improve its relationship with you.
Apr 09, 2010
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Do not get too friendly with your investment adviser. It lowers your guard and increases your risk of being deceived, warn BI researchers Harald Biong and Kenneth H. Wathne.
Aug 14, 2009
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