Customer service is an emotional experience

You can probably recall a customer service experience that left you feeling good. A recent study has shown not only that positive emotion from sales staff is contagious to a customer, but that a satisfied customer also improves ...

Yelp's ad pitch gets bad reviews from some business owners

Some businesses say the consumer-review site Yelp isn't exactly what it claims to be: "Real People. Real Reviews." Instead, they say, Yelp manipulates how reviews appear to coerce businesses to advertise.

Let customers lie? Research says maybe

(PhysOrg.com) -- Honesty may be the best policy, but new research from the University of Sydney suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

The challenges of learning to use new products

Consumers learn how to use new products best if they get a chance to try them out repeatedly, according to a new study in the Journal of Consumer Research.

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